Highly competitive bids at top-of-search on Amazon? Gain an edge by optimizing beyond the most expensive placements with bid adjustments for 'Rest of search' in Rule Engine.
Set rules to adjust bids for 'Rest of search' placements - those spots in the middle, bottom, and beyond Page One of search results that often convert at much lower costs.
Pro Tip: Balance your bidding strategy by combining 'Rest of search' with 'Top of search' and 'Product pages' to get the maximum reach at an optimal ad spend.