New
October 30, 2025
Smoother budget reallocation with the new Optimize Budgets tool
We’ve launched a new version of the Optimize and Reallocate Budgets tool, as part of the Budget Control Center, a key step in our vision for centralized budget management. The new tool features various improvements, including data-driven 'Smart Suggestions' and 'Media Mix Charts' to help you understand how proposed budget changes will affect various channels.
Stay informed, save time, and receive the most optimal budget reallocation suggestions all in one place.
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