Improvement
September 04, 2025
Smarter ways to investigate performance shifts using PPC Investigator
When a campaign suddenly changes course, PPC Investigator is where Optmyzr users turn for quick answers.
To make those investigations even sharper, the Root Cause Analysis tab now supports all the same metrics as Cause Chart - CTR, CPC, CPM, and conversions by time - so you can dig deeper without switching views.
We’ve also added ROAS, Conversion Rate, Interaction, and Value/Cost ratios based on user feedback, making it easier to explain what happened and act faster.
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