Announcement
April 15, 2020
Rule Engine, now for Bing!
The Rule Engine is now live for Microsoft Ads to help fine-tune your search campaigns using Custom & Instant Recipes that:
- Reduce cost for keywords that are too expensive relative to others
- Stop showing ads for non-converting search queries by adding them as negative keywords
- Prevent unexpected fluctuations in cost by reducing bids when the maximum CPC is much higher than the average CPC
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