New
May 25, 2023
Evaluate ROAS in a click with our latest Rule Engine update
Now view ROAS quickly for various targeting options and bidding strategies directly from the Optmyzr interface.
You don't need to calculate the ROAS manually; just select the ROAS metric in Rule Engine for a quick assessment in the following areas:
Campaign, ad group, ads, keywords and search terms.
Geo-targeting based on zip code, city, region, or country.
Ad group bid adjustments on device, audience, gender, and age range.
Portfolio bidding strategy.
This update is for Google Ads.
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