What's new on Optmyzr

Building on our popular weather forecast-driven campaign adjustments, we've now extended the weather optimization capability to the ad group level too. This means you can modify, pause, and apply labels to ad groups based on weather forecasts in your target locations.

Moreover, in response to the numerous requests from our customers, we've also introduced the option to adjust campaign budgets according to weather forecasts. To utilize these new capabilities, simply create strategies within the "Ad Group" and "Budgets" sections of the Rule Engine, incorporating the newly introduced weather attributes in them.